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In this workshop we will learn the basics of promotion in the music industry. We will look at the dierent areas of print, online, radio and their specifics. We will ask ourselves how promotion works in France, Germany, Benelux, UK and USA and what we need to consider if we want to work in these markets. What is the dierence between promotion and marketing? We will discuss what the future of PR looks like and what challenges traditional promotion will face.